For a successful business, you need to have a good quality product or a service. Service we can handle, but the product….it needs a good packaging.
There are different reasons why you need a good packaging for the product. The packaging which start from basic need of protection to the product, till the good appearance of the product. The packaging has to be attractive as that is the first impression of your product and so as of your business. Your client or customer are going to touch and see the packaging of your product than the actual product first. On that basis, they will decide whether to go for that product and for that matter even recommend their friends and relatives to go the same product.
When you talk about packaging, you may refer all that which accompanies that involves packaging. For that matter, you will prefer that your product should reach to your customers in good condition. Reaching your product in one piece is very necessary especially when you are going to mail or ship that product to your customer. There are three basic types of packaging.
Your packaging totally depends on what type of product you are selling, whether the products get ship, what is the market for your products, is your product get mailed?
PRODUCT PACKAGING –
No matter what there are some common things which all great packaging share –
1. Safety of the product – The basic purpose of the packaging is to safe guard the product as till travels from one place to other.
2. Identification of the product – The packaging helps in identifying the content in it as some details have been mentioned on the packaging.
3. Add value to the product – The more impressive the packaging is, it adds the more value to the product. By seeing the attractive packaging, the customer has a feel-good factor.
4. Get the most of the product – By having a good packaging you help your customer to get the most of the product.
SHIPPING PACKAGING –
When we talk about shipping, packaging, some extra care is much required. The style of packaging changes. You require certain things to pack your products or goods. Find below few things which you require –
1. Boxes or Shipping & Storage Bags – You need to wrap your product in the plastic shipping bag for the protection of the product. An added customized box will give an advantage to that.
2. Packing Tape and its Dispensers – Packing tape does not have to be always brown and boring in color. It could be trendy too. You just need to take care of the quality of the tape for not destroying the packaging.
3. Marking and Shipping Tags – These shipping tags are equally important as the details have been mostly written on that for the delivery of the product.
MAILING PACKAGING –
For this type of packaging mainly what you need is Mail Bags and Accessories which you generally get in plastic material with self-locking system. The product can be safe from light and liquid once you place them in these mail bags.
So, packaging plays an important role, whether it is product packaging, shipping packaging or mailing, packaging, it protects and content the product till it reaches to the customer.